Brinqa is looking for an experienced technical product marketing professional to be a vital contributor in fueling the growth of our rapidly-growing cybersecurity company. In this high visibility role, you will be an evangelist for Brinqa’s industry-defining Cyber Risk Management platform and applications, with the ability to influence and shape how businesses leverage their cybersecurity ecosystems to manage risk.
The ideal candidate for this position has prior product marketing or product management experience in a cybersecurity company, and is able to quickly and effectively process complex technical concepts and communicate them through a variety of channels. You should have a passion (and proven track record) for creating high-quality technical content and a natural desire to engage a wide community of professionals and subject matter experts to both learn and educate. You must be a self-starter capable of planning and executing a comprehensive content strategy without the need to be micromanaged. In this role, you will have the opportunity to build and engage a community of professionals, influencers, and decision-makers — across industry analysts, cybersecurity vendors, and enterprise InfoSec professionals — with the goal of creating content that furthers cybersecurity knowledge and understanding, while driving sales and business growth for Brinqa and our partners.
Role & Responsibilities:
Own Brinqa’s technical content strategy and execution.
Develop deep technical knowledge about the Brinqa platform and applications, our integration ecosystem, and competitive landscape.
Engage with internal stakeholders, partners, and customers to thoroughly understand our target audience, their challenges, and our unique value proposition. Leverage these insights to create informative content for wider audiences.
Work with industry peers and technology partners to develop joint value proposition and content. Conduct go-to-market campaigns that drive sales and business growth for Brinqa and our partners.
Be an evangelist for Brinqa : conduct webinars, speak at conferences, publish blog posts, host podcasts, etc.
Create quality technical collateral : white papers, case studies, success stories, solution briefs, data sheets, demo videos, etc.
Be a Brinqa subject matter expert and contribute towards PR and media campaigns.
Cultivate and nurture relationships with partners, analysts, and customers to support ongoing definition of differentiated product value.
Plan, produce, and maintain accurate and timely technical competitive intelligence and sales enablement tools.
Perform regular market research and analysis on competing product features, pricing, and positioning.
3-5 years of technical product marketing or product management experience required.
MBA and/or computer science, engineering, technology background preferred.
Information security industry experience preferred.
Excellent written and oral communication skills. Experience in public speaking a plus.
Proven track record of creating high-quality technical collateral (white papers, case studies, success stories, blog posts, etc.).
Proven track record of product evangelism (webinars, public speaking, media interviews, podcasts, etc.).
Ability to easily transition from high level strategic thinking to creative and detailed execution.
A demonstrated ability to work independently and autonomously.
Ability to translate complex technical concepts and technologies into strategic business and customer-centric value propositions.
Ability to perform in a high-energy and highly demanding work environment where change is a constant.
Drive and lead multiple deadlines and priorities, and drive projects through to completion, while collaborating with other teams.
Willingness to travel (estimated to be about 20%).
Extra points for one or more relevant professional certifications in security, such as CCSK, CISSP, SSCP, and CompTIA Security.