Press Release
If Pipeline Isn't Enough in Cybersecurity, What Is? Heather Rubash Explains.
by Heather Rubash, CMO//1 min read/
Pipeline is getting harder to build. Trust is getting harder to earn. And cybersecurity marketing now has to deliver both.
As AI reshapes marketing and security buying committees become more technical, the old growth playbook is losing relevance.
Heather Rubash, CMO of Brinqa, explains why modern CMOs need to think beyond quarterly pipeline targets and attribution dashboards. She shares why brand and demand must work together, why marketing leaders need to stay closer to execution than ever before, and what it takes to build lasting credibility with security buyers in a market where trust has become the ultimate differentiator.
H
Heather Rubash
Chief Marketing Officer
Heather Rubash is Chief Marketing Officer at Brinqa, where she leads global marketing strategy to drive growth, strengthen brand presence, and deepen customer engagement. With more than 15 years of experience guiding organizations through transformative growth, Heather specializes in building high-performing teams, scalable processes, and integrated campaigns that deliver measurable business impact.
See all of Heather's posts